Red Brick Labs
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Red Brick Labs | AI Adoption Deck

AI-native transformation for teams that need production systems.

We help companies adopt AI by building the workflows, tools, training, and operating model required to make it stick.

Who we are

From scattered experimentation to real business execution.

Red Brick Labs identifies high-value workflows, builds AI systems around them, trains the team, and puts the right guardrails in place.

  • Build production AI systems
  • Automate high-friction workflows
  • Train teams inside real work
  • Create governance and adoption models
  • Connect AI to existing tools and data
Audi RED

AI knowledge layer over 3.5M words of engineering docs. ~$1.3M/year estimated commercial impact across 10 FTE.

TalentSpoke

End-to-end recruitment pipeline automation. 3 hrs/day back across 8 people and 10-20x more candidate throughput.

What we see inside companies

AI usage is spreading faster than the operating model around it.

Teams are already experimenting with AI. The companies pulling ahead are the ones turning that activity into shared expectations, workflows, and accountability.

Top-down

Leadership is under-driving the change.

Bottom-up

Teams are unevenly enabled.

Missing middle

No one owns the AI operating model.

Shopify

Made AI usage a baseline expectation before adding more resources.

Source

Ramp

Built an internal agent that authors over half of merged pull requests.

Linear · Modal

McKinsey

Frames agentic organizations around redesigned workflows and operating models.

Source

The missing middle

The missing layer is an AI operating model.

Leadership pushes down. Teams push up. But nothing in the middle connects strategy, tools, training, workflows, quality control, risk, and measurement.

Leadership / Direction

Clear expectations, visible modeling, budget, governance, and accountability for measurable outcomes.

Workforce / Enablement

Tools, training, confidence, and workflow examples that make AI usage consistent across teams.

System / Ownership

Where AI is used, who owns each workflow, which tools are approved, and how quality is checked.

Value / Measurement

How impact is tracked across productivity, revenue, risk, and operating leverage.

The pattern we see most

The biggest near-term opportunity is often in go-to-market.

Companies missing sales targets are usually not maximizing customer intelligence.

The information exists, but it is scattered across calls, emails, CRM notes, decks, product feedback, support tickets, and individual rep memory.

  • Every AE rebuilds context from scratch
  • Customer insights do not compound
  • Functions operate from different truths
  • Key information gets lost between stages
  • Conversion suffers when context does not travel

The fix

Create a shared customer intelligence layer.

Signals in

Inbound and campaign data
Sales calls and meeting notes
CRM and deal activity
Closed-won and closed-lost reasons
Product feedback and support signals

Customer intelligence agent

Context Memory Governance

A shared layer that carries account context across marketing, sales, product, and customer success.

Actions out

Sharper qualification
Better decks and follow-ups
Reusable account intelligence
Stronger objection handling
Product and marketing insights

Where AI creates impact

Three areas of impact.

01

Operational Efficiency

Remove manual work, handoffs, rework, and duplicated effort.

02

Productivity

Help teams produce higher-quality work faster by embedding AI into daily workflows.

03

Adoption

Create the tools, training, guardrails, and ownership model that make AI usage consistent across the company.

Point solutions create isolated productivity gains. Operating models create repeatable business impact.

Recommended starting point

Stage 1: Sales & Marketing AI Discovery Audit.

Start with a focused audit of the sales and marketing motion.

  • Where customer context is created
  • Where context gets lost
  • Where reps duplicate work
  • Where AI is already being used without oversight
  • Which workflows can be automated first
  • Where guardrails and training are missing
  • What can produce measurable impact quickly
A prioritized roadmap of AI workflows, quick wins, governance needs, and build opportunities tied to revenue impact.
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